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Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries, and launched on 24 August 2004 in Glasgow, Scotland. It is the first single malt whisky to be made in India. ''Amrut'' (अमृत) or ''amrita'' is a Sanskrit word which can be translated as "nectar of the gods",〔 "nectar of life", or "drink of the gods". The company translates it as "Elixir of Life". The brand became famous after whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010 Murray named Amrut Fusion single malt whisky as the third best in the world. John Hansell, editor of American magazine ''Whisky Advocate'', wrote that "India's Amrut distillery changed the way many think of Indian whisky – that it was, in the past, just cheap Scotch whisky blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good". Amrut Distilleries sells Amrut single malt whisky in Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, the United Kingdom and the United States.〔〔 ==History== Amrut Distilleries Ltd was founded in Bangalore, Karnataka in 1948 by JN Radhakrishna Rao Jagdale.〔(【引用サイトリンク】title=Bangalore's Amrut Distilleries hHigh on success )〕 The company initially manufactured Indian Made Foreign Liquor (IMFL), and mainly supplied it to the Canteen Stores Department, as well the states of Karnataka and Kerala.〔(【引用サイトリンク】title=Management Team )〕〔(【引用サイトリンク】title=Chairman's Statement )〕 The current main distillery was built in 1987. It is located on a site〔 in Kambipura.〔 Radhakrishna Jagdale's son Neelakanta Rao Jagdale, joined in 1972.〔 Radhakrishna died in 1976, and his son assumed the role of chairman and managing director of the company.〔(【引用サイトリンク】title=About Amrut Distilleries )〕 The company faced difficulties until the 1990s, as good equipment was not available locally. According to Neelakanta Jagdale, "The alcoholic beverages industry was not a priority in the country. Although we received help to a certain extent from the Central Food Technological Research Institute (CFTRI), we had to find our own ways to learn about improved distilling methods".〔 In 1982, Jagdale had decided to create a premium whisky from barley〔 blended with malt, while most distillers in India were manufacturing whisky using molasses. Amrut Distilleries began using locally grown barley, in addition to molasses,〔 and launched Prestige Blended Malt Whisky in the Canteen Stores Department in 1986.〔 The first batch of single malt whisky was ready within 18 months. Because India had no culture of consuming single malt at the time, the company did not consider bottling it as a single malt. Instead, the whisky was blended with alcohol distilled from sugarcane to produce MaQintosh Premium Whisky.〔 Initially, Amrut aged malt whisky for around a year before blending it. However, due to changing customer preferences, less malt whisky was being added into blended variants.〔 The company discovered that hot weather makes whisky mature faster in India than it does in Europe or the United States. The fraction lost to evaporation during ageing, known as the angels' share, is also higher in India, at 11–12% per year, than in Scotland, where the annual evaporative loss is about 2%.〔 Surinder Kumar, the master blender at Amrut Distilleries, has estimated that one year of barrel-ageing in India is equal to three years of ageing in Scotland.〔 Jagdale felt that "the taste profiles were much better, almost matching some of the 12-year-old () whiskies".〔 The company then decided to launch their whisky in the European market.〔 In 2001, Neelakanta Rao Jagdale asked his son Rakshit Jagdale, who was pursuing an MBA course in Newcastle, England at the time, to investigate the potential of exporting their products to that country.〔 Consultants Tatlock and Thomson Ltd of Scotland〔 were hired to help hone the company's processes at their Bangalore distillery.〔 Amrut Distilleries conducted blind tests of their single malt whisky in Scotland, where most consumers said they liked the drink and compared it to Speyside single malts.〔〔 The whisky, under the brand name Amrut Single Malt Whisky, debuted in Europe on 24 August 2004.〔〔 The company faced difficulties convincing European distributors and consumers to the try the product, as most believed that a good single malt could not be produced in India. According to head of international operations Ashok Chokalingam, the initial strategy of offering the product in restaurants was dropped, as "the resources needed are too high, both financial and human". They switched their focus to retailers and bars.〔 Following the UK launch, the brand spread across Western Europe and the Scandinavian countries within two years.〔 Amrut single malt whisky was launched in South Africa in 2008 and Australia in August 2009.〔 On 4 February 2010, Amrut Distilleries held a tasting session in Bangalore to launch their single malt whisky. The brand began retailing in Bangalore the same month.〔 Domestically, it continued to be available only in Karnataka〔 until November 2013 when it was launched in Mumbai.〔http://economictimes.indiatimes.com/panache/amrut-fusion-bengaluru-whisky-one-of-the-worlds-best-single-malts/articleshow/34465402.cms〕 The company went with a Scottish launch for marketing reasons. According to Neelakanta Jagdale, "From a marketing perspective, we thought if our product had to pass the test, why not do so in the toughest location. Scotland is the home of Scotch. If they acknowledge our single malt, then that's good enough for me".〔 The company also feels that "the high entry costs and complex excise laws in different states are a deterrent to further expansion in India".〔〔 The brand was launched in North America in April 2010. Purple Valley Imports is its distributor in the United States.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Amrut (whisky)」の詳細全文を読む スポンサード リンク
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